In partnership with UCSF Benioff Children’s Hospital Oakland and Go4theGoal Foundation, East Bay United Soccer Club is inviting all our teams to join us in raising awareness for childhood cancer this September through Go4theGoal‘s Lace Up 4 Pediatric Cancer® initiative. The campaign is being launched during September, which is Pediatric Cancer Awareness Month.

All the funds raised beyond the cost of the laces will be used at UCSF Benioff Oakland to support local children being treated for cancer. The UCSF Benioff Children’s Hospital Oakland’s September awareness initiative is being spearheaded by Dr. Caroline Hastings, M.D, Director of the Fellowship Program of the Department of Pediatric Hematology Oncology. “I have been working here for 29 years and it’s amazing to me how many people don’t know how many kids we treat for many types of cancer,” said Dr. Hastings. “Many of these kids are classmates, teammates, and siblings of many of our fortunate healthy young athletes. I started this as a result of my youngest daughter’s disconcerting plea to me that kids really want to help but it is difficult to know what to do because they are not the ones with money or ability.”

Go4theGoal Foundation is a 501(c)(3) non-profit organization founded in 2006 by Dr. Richard and Beth Stefanacci, soon after their oldest child was diagnosed with Ewing’s Sarcoma, a rare form of bone cancer. In 2011 Go4theGoal launched 2 national campaigns, National Pediatric Cancer Awareness Day and Lace Up 4 Pediatric Cancer®. These campaigns give schools, businesses, and sports teams an opportunity to raise awareness and give much needed support for kids battling cancer. Go4theGoal provides children undergoing cancer treatment and their families with financial assistance, funds hospital-based programs, grants special wishes, and since 2007, has funded over $1,000,000.00 in research.