Downtown Oakland was home to the East Bay’s very first Oakland Town Cup Street Soccer Festival! Attended by more than 300 people, the Town Cup provided a fun venue for many families throughout the Bay Area and Oakland in particular to enjoy a day of informal street soccer. A team of East Bay United volunteers worked closely with Street Soccer USA to transform a parking lot on the corner of 17th and Broadway into five soccer courts.

The aim was the get the community of Oakland together to play games of pick-up street soccer with the larger goal of raising money for Oakland’s first court, which will serve as apaloma location to host after school soccer programs for at-risk youth. Street Soccer USA’s mission is to improve health, education and employment outcomes for the most disadvantaged Americans by using sports to transfer the skills necessary so that they can achieve these outcomes for themselves. SSUSA also aims to raise awareness about the challenges of poverty in America so that we as a country can develop a more level playing field for all.

The event was open to all and admission was FREE! Attendees enjoyed music from a local DJ, Odiaka Gonzalez, and the Fist of _MG_2808Flour Pizza Co. food truck kept players, parents and participants nourished during the event. There was no shortage of energy, enthusiasm, and fun. Town Cup helped raise awareness of Street Soccer USA’s larger goal of building Oakland’s first court. The team is currently working with Oakland Parks and Recreation regarding some hopeful locations! The Town Cup team hopes to make this an annual event – stay tuned on information regarding future events at the Facebook page.